Who’s Afraid of the Big Bad Brand?

Calling all writers,

What are you doing next Sunday? Joining me for a fun and super informative workshop? Yay! 🙂 I can’t wait!

On Sun. Nov. 15 at 2:00 p.m. PST, let me help take the ick out of the concept of branding & offer practical tips on building YOUR brand today. Find all the details and get tickets here.

Why the “ick,” you ask? Well, as I suspect some of you know too well and/or still feel, “branding” yourself as an author, artist or person can seem . . . sort of slimy. Fake. Insincere. Gimmicky. Too “corporate” or something . . . All things that I sum up as . . . ick. LOL.

I definitely had some misconceptions (and negative associations) with the term, but when I figured out what branding for authors actually is, I grew a whole lot more comfortable with it and say (without exaggeration) that understanding (and embracing) brand has made my writing life easier and more rewarding in several surprising ways.

If you’d like a sneak peek at what changed my attitude about branding and an introduction to what we’ll be discussing in the workshop, please check out my recent guest post on Anne R. Allen’s blog, which is a wonderful resource for all things writing-related.

Just some of the things we’ll be discussing in more depth live during the workshop:

• Why every author needs a brand.

• What brand is and isn’t.

• How to determine what your brand is. (You probably already have one, just need to recognize it as such and consciously work to hone and build it.)

• How having a clear brand—and sticking to it and enhancing it—will help find you loyal, voracious readers.

• How knowing your brand can be a map to follow in terms of deciding future projects and a light to guide your marketing and promotion activities.

• What “on brand” means—and why keeping everything you do marketing and promotion-wise on brand is crucial!

• Why you might want a pen name or two or, or, or . . . (and why you might not!)

Appropriate for writers of every form and genre, this workshop will be particularly valuable to those who are new to publishing or who have a few published books but haven’t done a lot (if any) formal work on identifying and building their brand.

Please bring any questions you have!

Sign up here.

Special thanks to The Federation of BC Writers for sponsoring this workshop and being such a great support to writers across BC, the Yukon, and beyond.

#fbcw #fbcwevents #writersworkshop #eventsforwriters #write #bcwriters #yukonwriter s#writersevents

On Sun. Nov. 15 at 2:00 p.m. PST, let Ev Bishop help take the ick out of the concept of author branding & offer practical tips on building YOUR brand!

The Monster—er, ART—of Marketing and Promotion from a Small Town

Calling all writers: join me for an online marketing workshop!

When: 2:00 – 4:00 p.m. PST Sunday, May 24, 2020

Where: Online, via Zoom. 

It is a truth universally acknowledged, that a rural writer in possession of good ideas just wants to write*—and that’s a completely legitimate way to live your creative life. If you also have dreams (needs?) of eating regularly, heating your home above freezing, or buying shoes occasionally and you don’t have a kind benefactor, however, at some point you need to find people who want to read (aka buy) your work.

The very words marketing and promotion tend to sicken the gut of even the most  introverted stalwart author. They don’t need to. There are ways to find your unique readers, build your brand (Gag! Doesn’t that sound horrific and money grubbing?! Don’t worry, I’ll try to de-horrify it. 😉), and help you bring in at least enough dough to enable you to write even more—without making you feel like you’ve sold your soul.

Together we’ll:

  • Define some key terms
  • Discuss the importance of having a marketing plan that fits you
  • Explore three strategies I feel are critical for every author
  • Talk about some do’s and don’ts
  • Brainstorm other tactics that might be helpful.

Appropriate for writers of every form and genre, this workshop will be most valuable to those who are new to publishing or who have a few published books but haven’t done a lot (if any) formal marketing and feel intimidated by the process.

Please bring any questions you have!

This exclusive online event is brought to you by the wonderful Federation of BC Writers and is available to FBCW members for the promotional rate of $20 ($45 non-members).

Find out more or register now.

See you Sunday! (I hope!)

P.S. If you’re a BC or Yukon writer and you haven’t joined The Fed yet, you should. They offer a wealth of resources, connections and support!

P.P.S. My apologies to Jane Austen for how I mangled her famous line in the opening of this post—though I think she’d get a chuckle out of it and would nod in sage agreement, don’t you? 😉

Marketing workshop for FBCW May 24 2020

Writing Romance – a FREE workshop with Ev Bishop

Hello and greetings and tidings of exciting news!

I’m thrilled to announce that I’ll be giving an Intro to Writing Romance workshop at the Terrace Public Library, Thursday, November 23rd from 6:00 – 8:30.

Admission is FREE (Yes, you read that right! 🙂 ), thanks to the generosity of the event’s organizers and sponsors, the Federation of BC Writers and the Terrace Public Library. However, you must register in advance and there are limited seats. If you’re interested, book your spot now: 250-638-8177.

Topics to be covered:

  • Romance as a genre and why writing (and reading) romance is so satisfying
  • Generating (or narrowing down!) ideas and writing the story
  • Editing Tips
  • Publishing Paths . . .  (I’ll try to give some marketing musts, too–but it’s not a super long workshop and we’ll have lots to tackle as it is. 🙂 It is going to be fun!)

If you’re currently writing romance (in the closet or out, LOL), have always wanted to but haven’t started yet, or are just curious about the genre in general, this workshop’s for you. We’ll have a blast, I’ll talk your ears off, and you’ll leave buzzing with energy, inspiration and information. (Or that’s my plan and hope anyway. 😉 ) I hope to see you there!

P.S. The writing life can be isolating (is of necessity, actually), yet at the same time, almost without exception, we accomplish more and feel happier when we’re part of a community. If you’re a writer yearning for a tribe or in need of fellow writerly chat and support, consider joining the BC Federation of Writers. They are an amazing source of information and opportunities, well worth their modest annual fee.

And a little closer to home . . . If you’re writing in Terrace, BC (or area) and want to be part of a dynamic, supportive writing network, check out the Terrace Public Library’s writing group. Contact Jess for more information: 250-638-8177.

P.P.S. I’ve had a few people ask if this workshop would be valuable for writers working in other genres. My answer is a hearty YES!  It is a romance workshop and that will be my total focus, but there will definitely be takeaway information and advice applicable to whatever you write.

Celebrate BIGGER THINGS! (And please share. ;D)

Well, I’m freshly back from SiWC 2014 and it feels absolutely perfect to round off my wonderful conference experience and kick start new project enthusiasm with an official launch party for BIGGER THINGS.

I’m beyond touched that Misty River Books and The Terrace Public Library are throwing this event, and hope you’ll join me tomorrow night (Wednesday, October 29) at 7:00 p.m. at the Terrace Public Library. The more the merrier! It will be fun. 🙂 Please spread the word.

Bigger Things Launch Party

Word on the Lake

A busy weekend of stories, music, and much inspiration!

So I’m just back from a whirlwind trip to Salmon Arm, where I had the wonderful fun and luck to participate in Word on the Lake festival—a writing conference put on by the amazing, dynamic Shuswap Association of Writers.

I hardly know what to rave about first. The venue—The Prestige Waterfront—which is a gorgeous hotel altogether, set on the mind-blowingly beautiful shoreline of Shuswap Lake, overlooking a wildlife sanctuary. If I’m fortunate enough to visit the area again—and/or to take in the same conference another year, I will definitely arrange to spend an extra day, so I can walk the nature trails and seek out the Western Grebes and watch the turtles and ospreys.

Kicking the conference off Friday night, attendees enjoyed a fabulously entertaining coffee house where various presenters riveted the audience with readings, inspiring mini-speeches, and even a crazily amazing, foot-stomping song—thank you, David Essig! (I highly recommend buying his music and his novel Dancing Hand.)

Saturday’s layout included a myriad of high quality craft and business-related workshops. I was slightly awed by the big names at a relatively small conference (less than 100 attendees—with authors like C.C. Humphreys (Spread the PLAGUE!), Diana Gabaldon, Gail Anderson-Dargatz, and Ann Eriksson, to *name a few). The atmosphere somehow managed to feel both cozy and very professional at the same time.

The banquet Saturday night was a special highlight for me (and not just because of the prime rib which was amazing). The writing contest winners were announced, and I’m excited to finally be able to share news I’ve been sitting on for over a month.

My short story, “The River,” received 1st Place in Askew’s Foods’ Word on the Lake Writing Contest, the Young Adult category. Yay! (Insert much happy dancing!) It was lovely to receive the cash prize and free conference package, but it was fiction contest judge Scott Fitzgerald Gray’s kind words and praise that made the night for me—along with the number of people who approached me throughout the evening and expressed excitement to read it. Is there anything better feeling than someone identifying with your story, appreciating it, “getting” it? I don’t think so.

Sunday passed much too quickly, with an inspiring keynote/call to action by Ann Eriksson, more great classes (all of which mentioned sex in some way or another because Diana was doing her infamous “How To (and How Not To) Write Sex Scenes” workshop, and the other presenters joked—perhaps from what had been true fear—that they were surprised anyone even came to their workshops considering her topic), and the forging of new friendships.

And then it was all over, except the driving—and weirdly enough, I adored that part of the weekend too. My son was kind enough to road trip with his mama and we rocked out, ate lots of junk, listened to two and a half audio books, spotted a crazy amount of animals, and laughed a lot. Good times!

I definitely recommend Word on the Lake—especially if attending a bigger conference is intimidating to you. The quality was great, the cost reasonable, and the people wonderful.

– – – – – – – – – – – – – – –

* Click here to see the full list of inspiring speakers. It’s an impressive list!

North Words Creative Writers Retreat

North Words Creative Writers 2013 Retreat is running August 10 – 11 in Terrace, BC this year. As ever, it promises to be an inspiring, motivating time, filled with craft discussion and writing exercises, and I was thrilled to be asked to be a guest presenter. Maybe I’ll see you there? I look forward to it!

p.s. If you have any questions about the event, I’ll either answer them for you or find someone who can. 🙂

NorthWords Adult Poster 2013

An artist’s date, a.k.a. playing with paint

Playing!In my late teens/early twenties, I decided that was it. I was done writing. I would never pen again. I quit. (I could bore you with stories of my insecurity, of neuroses and perfectionism, of worries about what people might—gasp—think of me and the horrors that come from my brain, but as I now think all those “blocks” are common stuff that all artists struggle to work through—that might even be a necessary part of the process—I will spare you. Or I’ll spare you for now. I may write about young Ev someday!)

For many reasons I couldn’t, I wouldn’t, listen to the deep inner-whisper that never let up, Write, write, write, write, you need to write, it’s you to write, you love to write, write, write . . .

Then one day I was at a friend’s cabin on Lakelse Lake (Mark Anson—I am forever grateful to you!), and I came across The Artist’s Way by Julia Cameron.

I asked Mark about it, and he raved about how good it was, then added, “Actually, I pulled it out because I was thinking you need to read it.”

It sounds cheesy to say the book revolutionized my life. But that’s what happened. I “did” the book. (It’s laid out as a 12-week artist recovery program. But don’t laugh. That’s exactly what I needed.) I answered all the prying questions. Took the assignments seriously. Adopted a habit of morning pages. Started taking artist dates . . .

And by the end, though I realized I’d no doubt be plagued by insecurity again off and on (and that’s definitely been the case!), I had the tools to overcome the negative voices that would see me stifled and sure I couldn’t create—and more importantly: I was infused with joy and excitement and a huge AHA! I was a writer. A storyteller. Maybe even a poet. Not crazy. (Or at least, not all the time.) Not depressed. (Ha—again, at least not all the time!) Just angst-ridden because I wasn’t doing what I was meant to do. What was essential to making me me.

Does it all sound more than a little self-helpey? I guess so. But did it help me? Absolutely.

To this day, whenever I feel my courage regarding my writing start to wane, whenever I begin to second guess the time and effort I put into something so “selfish,” whenever I doubt that I’m working in the direction I need to be, I return to the steps in The Artist’s Way. I take up morning pages again. (I probably should never stop them to begin with, but that’s another topic.) I strive to “fill the well,” which basically just means intentionally doing things that nourish your soul, like going on artist dates (a.k.a. visiting inspiring places), taking classes or workshops directly related (or not!) to fostering/developing creativity, treating yourself to a little craft-related splurge, etc.

This month I found myself needing a little encouragement, a little more play in my work (and a lot less obligation), so I decided to bring back artist’s dates. Yay! (What’s not to love about taking time out to do things that you know will inspire or refresh you?)

Running With BrushesMy first “official” date was a workshop called Running With Brushes, led by Noreen Spence and Dianne Postman. It was incredibly fun. And what we “put out” was . . . Well, I actually have to say, it was art. 🙂 Judge for yourself.

The two-hour paint fest was pure fun, but it also had practical carryover for my writing life—a reminder (with exuberant “practice”) to not over think, plan to death, obsess about each detail . . . just CREATE. Worry about craft and polish at some far off date when the created work is out there in full, where you can see its whole shape, wackiness, potential, nightmare spots, etc. At least that’s what I took from the workshop anyway. 🙂

I don’t know if you’re feeling a bit slumpish, or burned out, or burdened with lofty goals in whatever creative pursuit you hold dear . . . And don’t get me wrong. Goals are good. Plans are great. But artistic dreams shouldn’t feel like drudgery or chores. There will be agony and sweat and work, yes—but there should also be joy and euphoria—fun!If you’re experiencing lots of the former, not so much of the latter . . . Maybe you, like me, need to give your inner artist a play date or two. I highly recommend paint! ☺

Now I leave you with a quote Noreen gave us at the beginning of the workshop. It was exactly what I needed to hear, to remember, and to celebrate. 🙂

“Nothing is a mistake. There is no win and no fail. There’s only make.” ~ Corita Kent

Running With Brushes!

Where to go, what to do?

I’ve been thinking about SiWC a little because it’s been four whole months (really!), since I was there soaking up inspiration and writing-life camaraderie and I’m already looking forward to the 2012 conference.

Friends that I meet up with at the conference every year have often commented that it’d be really great if we could do some sort of Pro-D weekend twice a year, not just the once . . . and as spring approaches (Please!), I’ve been thinking that sounds like a better and better idea.

So how about it . . . any suggestions of conferences or workshops that you highly recommend?  From local writers’ group seasonal offerings, to self-guided mini retreats, or the extravagant Maui Writers’ conference . . . I’d just like to hear what you’ve taken part in—or what your dream writing related getaway would be. Of course, if you’ve had any bad experiences and have some strong “Stay away” warnings, those would be helpful too.

And now I’ve updated my website (√) and written a blog post for this week (√). It’s back to my W.I.P. for me. Please respond to my queries above. I’d love the fodder for daydreaming and future planning.

🙂 Cheers and happy writing!

Art lessons with Noreen Spence!

Radelet's Cherry Tree. Copyright Noreen Spence. Digital Image used with permission.

I was ecstatic to receive an e-mail the other day from one of my favourite artists (her trees, her trees!), Noreen Spence, announcing that she has her “fabulous new studio set up” and is back to painting large (as in huge canvases!).

AND she’s offering painting lessons–at said new, fabulous studio where you’ll be “ surrounded by the nurturing forest, where the generous light pours in through five enormous windows, and where there is room to move.”

In addition to be wildly talented, Noreen is a really caring, thoughtful, affirming person and whether your goals are just to try something new, to have fun, or even to yes, give yourself permssion to be or become an artist, I know her lessons will enhance your life and your craft.

She offers three different fee structures:

Individual 1 hr lessons, $30 per hour
Group lessons, 1.5 hrs, 3 people, $15 per session
Individual 2 hr lessons, $50 per session

To find out more or to register, give Noreen a call at (250) 635-6938.

Can a writer (or should a writer) ever really go it alone?

If you have other things in your life—family, friends, good productive day work—these can interact with your writing and the sum will be all the richer.  ~ David Brin

Last night I met with the Northwords Writers’ Camp writers and presented on how the Internet fits into/enhances my writing life.  I mentioned how it’s a great resource for:

  • Support, Inspiration, Community
  • Education, Practice
  • Writing markets, Publishers
  • Marketing, Communicating and building relationships with readers

I also delivered the reminder that we all apparently need to hear on on occasion. Just like any super hero has their kryptonite, the Internet has a side that can cripple even the most stalwart writer. It’s called TIME SUCKAGE. Only writing is writing.

And I touched on a few other things to beware of online (in blogs or public forums):

  • Nothing is private
  • Nothing goes away
  • Published online (even “just” on your blog) is published.

But feeling that the pros of getting involved in the Internet writing community (how it can help one grow in and enjoy his/her writing life) far outweigh any small cons, I encouraged each attendee to start their own blog and we spent the rest of our time talking about Do’s and Don’ts of great blogs and did some writing exercise to per chance get us started.

As ever I was blown away by people’s creativity and how unique and highly individual each person’s results were, even with exercises as specific and guided as the ones we did together were. It reminded me yet again of why I write, why I readto share, to learn, to grow.  To think, to laugh and sometimes, though definitely not last night, to cry.

It also reminded me of how good it is to get together with other writers (in person, live!) and talk craft. The Internet is awesome and I’m incredibly grateful for it, but it doesn’t replace the value and importance (and fun :)) of getting together in real-time with flesh and blood people who share your interests. (We talked about that too.)

If you’ve been writing in solitary confinement (as is, of course, the necessity and norm)or perhaps are feeling that you’re not getting enough alone time with your wordsre-read the quote I opened this post with. It’s good to have people and other activities in our lives. They refill the well.

Yes, only writing is writing, but sometimes to keep on track with our writing (in a way that brings joy, refreshes our inspiration, soothes our fears, etc) connection with other kindred soulsonline or face-to-faceis just what the Dr ordered.

What do you think? Can any writer truly go it alone?